Meet the Owner

“A designer by trade and gardener by experience, Maddi was inspired to launch her own business after seeing the need for thoughtful & sustainable green spaces in Philadelphia neighborhoods.”

I am the founder and owner of Viridiflora! As the daughter of two avid gardeners and travelers, we cherished living right across the street from a 250 acre park. We visited formal gardens, botanic institutions, and parks around the world. After moving to Philadelphia almost 20 years ago, I searched for those special green spaces throughout the city all the while maintaining my backyard oasis in my free time. During the pandemic, I realized the importance of the green canopy and hope to bring beauty & sustainability to every home.

Personal Initiatives

Let me show you the difference a committed gardener can make! Always wanting to learn new techniques and finding ways to make gardens more efficient and valuable for my clients, I graduated from the Barnes Horticulture Certificate Program at St. Joseph’s University (May 2024), recently completed the Ecology Based Landscapes Course with Larry Weaner, FAPLD (August 2024), and am currently enrolled in the Pollinator Steward Certification Program with the Pollinator Partnership.